A 3,000-vear-old tradition, nationwide preparations are made a month prior to the festival. Although different in each country, the run up to Nowruz is typically honoured with spring-cleaning, literally ‘shaking the house,’ purchasing new clothes and flowers and visiting family and friends.
To mark a festival observed by a large Persian-speaking region, UNESCO recognised The International Day of Nowruz on their list of “Intangible Cultural Heritage of Humanity” in February 2010.
This year, Twitter has also wished its Persian-speaking fans a Happy Nowruz!
The social platform has published an animated story made by its Iranian fans – who wish to remain anonymous – demonstrating the history of the ancestral festivities but also the power of Twitter in Iran. ------ ...