Special Broadcasting Service

اِس بی اِس استرالیا


ID:17157 Section: Media

Updated:Tuesday 27th January 2015

Special Broadcasting Service Definition

SBS was founded on the belief that all Australians, regardless of geography, age, cultural background or language skills should have access to high quality, independent, culturally-relevant Australian media. The multiple language programs available through SBS Television, Radio and Online ensure that all Australians, including the estimated three million Australians who speak a language other than English in their homes, are able to share in the experiences of others, and participate in public life. The quality of our programs and the multiplicity of our viewpoints come from the freedom we have to draw on the best of all cultures for our programming. Working at SBS we are bound together by a vision for programs that have meaning and make a difference; we share a passion for what we do and a set of principles that guide our progress. Being brave, being committed to life-changing programming, makes each of our jobs at SBS harder in some ways, but it also makes the rewards (and the awards) so much sweeter. Nobody else does it like we do. The Special Broadcasting Service (SBS) is a rare beast: inclusive, courageous, interested in individuals and trusted by Australians. Through SBS Radio, SBS Television and SBS Online, we tell the stories of humankind in more languages than any other broadcaster in the world; at last count, 74 languages on radio, more than 60 on television and more than 50 online. Australia's cultural and creative identity is expansive, shaped by all Australians regardless of their origin or language. SBS is driven by a Charter that demands we "provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia's multicultural society". Our charter ensures a commitment to our audience and to making a difference; beyond that, our passion and our drive, our curiosity and creativity force us to think past the mundane into ground-breaking ideas, and quality programs. A professional story: Storytelling was one of the major forms of entertainment in the medieval Chinese cities of the Song Dynasty (960-1279). "Telling tales" or shuohua contained both spoken and sung performances on all manner of subjects from love to crime and history. Professional storytellers commonly worked at temple fairs, in entertainment booths, teahouses and wineshops. "Multicultural" - the new definition In the 21st century, multiculturalism means more than bringing the cultures of other worlds into your home. It is reflecting back to us the increasingly multicultural spirit of our own community. SBS celebrates diversity and contributes to the social inclusion and cross-cultural understanding of all Australians - linguistically, sociologically and culturally. SBS Future Our vision for the next decades includes the production and acquisition of more hours of original multicultural programming on SBS TV; more digital television and radio channels giving access to more in-language shows; and an increased online presence. Why seven billion? Quite apart from matching our acronym (Seven Billion Stories/Special Broadcasting Service) we realised that at our essence, SBS is about showcasing unique stories that enrich, entertain and educate us. The world is populated by more than seven billion people, and each has a story waiting to be told. Our visual branding or "story" encapulates what SBS stands for - the values that drive our unique ability to tell stories that are courageous, independent and distinctive; quality stories that our broadcaster peers can't or won't tell; to reflect contemporary Australia, to explore and connect diverse cultures and perspectives. Seven Billion Stories... and one of those is yours. (Wikipedia) - Special Broadcasting Service For other uses, see SBS. Special Broadcasting Service Type Country Availability Founded Slogan Headquarters Owner Key peopleLaunch dateDigital channelTelevision Callsigns Callsign meaningOfficial website
Radio Network Television Network
1 January 1975
Seven Billion Stories and counting...
Artarmon, New South Wales
Commonwealth of Australia
Bulent Hass Dellal (Acting Chairman) Michael Ebeid (managing director)
1 January 1975 (Radio) 24 October 1980 (Television) 1 January 2001 (Digital TV)
Channel 3
Special Broadcasting Service

The Special Broadcasting Service (SBS) is a hybrid-funded Australian public broadcasting radio, online and television network. SBS operates 5 TV channels (SBS ONE, SBS TWO, NITV, World Movies and Studio)and five Radio networks, SBS Radio One, TWO & Three, SBS Chill and SBS PopAsia. SBS Online (sbs.com.au) is home to SBS On Demand video streaming service. The stated purpose of SBS is "to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect Australia''s multicultural society". SBS is one of five main free-to-air networks in Australia.

  • 1 History
  • 2 Services
    • 2.1 Television
    • 2.2 Subscription channels
    • 2.3 Radio
    • 2.4 Other
      • 2.4.1 On demand
      • 2.4.2 In-language
      • 2.4.3 SBS independent
      • 2.4.4 Youth orchestra
  • 3 Corporation
    • 3.1 Board
  • 4 See also
  • 5 References
  • 6 External links


In 1975, concerns that minority communities might require details in their own languages of the new Medibank health care scheme (renamed Medicare in 1984) led to the establishment of two ethnic radio stations, 2EA in Sydney and 3EA in Melbourne. These started broadcasting in June 1975, with pre-recorded messages in seven and eight foreign languages, respectively.

The following year, the Government created the Consultative Committee on Ethnic Broadcasting. Following the recommendation of this and subsequent committees, the Broadcasting and Television Act 1942 was amended to found the Special Broadcasting Service. This legislation came into force on 1 January 1978, with the new broadcaster taking responsibility for 2EA and 3EA.

SBS TV began test transmissions in April 1979 when it showed various foreign language programs on ABV-2 Melbourne and ABN-2 Sydney on Sunday mornings. Full-time transmission began at 6.30pm on 24 October 1980 (United Nations Day), as Channel 0/28. The first program shown was a documentary entitled ''Who are we?'', which was hosted by veteran news man Peter Luck. At the time, SBS was broadcasting on UHF Channel 28 and VHF Channel 0, with a planned discontinuation of the latter at some time in the future. Bruce Gyngell, who introduced television to Australia back in 1956, was given the task of introducing the first batch of programs on the new station.

On 14 October 1983, the service expanded into Canberra, Cooma, and Goulburn and, at the same time, changed its name to Network 0–28. Its new slogan was the long-running "Bringing the World Back Home". The network changed its name to SBS on 18 February 1985, and began daytime transmissions. SBS expanded to Brisbane, Adelaide, Newcastle, Wollongong and the Gold Coast in the June of that year.

On 5 January 1986, SBS ceased broadcasting on the VHF channel 0 frequency. Although many Australians at the time did not have UHF antennas, SBS''s VHF licence had already been extended by a year at this stage, and not all antennas had worked well with the low-frequency Channel 0 either.

In August 1986, the Government proposed legislation that would merge SBS into the ABC. This was highly unpopular with ethnic communities, leading Prime Minister Bob Hawke to announce in 1987 that the proposed amalgamation would not proceed. The SBS Radio and Television Youth Orchestra was launched in 1988 with founding conductor Matthew Krel.

Plans to introduce limited commercial-program sponsorship, and the establishment of SBS as an independent corporation with its own Charter, were put in place in July 1989. Eat Carpet, showcasing local and international short films, was also launched in 1989. The proclamation of the Special Broadcasting Service Act 1991 officially made SBS a corporation in 1991. Throughout the early 1990s, SBS TV coverage was expanded further to include new areas such as the Latrobe Valley, Spencer Gulf, Darwin, north-east Tasmania, Cairns and Townsville.

SBS Studio, Artarmon

In 1992, SBS''s radio and television facilities were gradually moved to new headquarters in Artarmon, New South Wales from their original studios at Bondi Junction (radio) and Milsons Point (television). The new building was officially opened on the 10th November 1993 by Prime Minister Paul Keating. A national radio network was launched in January 1994. The new service initially covered Brisbane, Adelaide, Perth and Darwin, while original stations 2EA and 3EA were renamed Radio Sydney and Radio Melbourne, respectively. The new national service was launched on a separate frequency in Sydney and Melbourne in July of that year. Throughout 1996, radio services were expanded to cover Hobart and Canberra, while SBS TV''s coverage was further expanded to include the New South Wales north coast and Albury.

South Park, SBS''s most successful television series, was first shown on the network in 1997. A time-delay system was installed for South Australia in May 1999, shortly before the establishment of the Transmission Services division (intended to manage transmission and self-help services). A New Media division, responsible for the SBS website, was established at the start of 2000, in time for the first webcast of the AFI Awards. Ratings continued to increase through 2000 to 2001 – increasing to an overall 5.2 per cent average weekly audience share.

Four languages were dropped, and four added, from SBS Radio in April 2003, while hours for Cantonese, Mandarin and Arabic language broadcasts (amongst others) were increased. SBS broadcast the 2004 Athens Olympics in partnership with the Seven Network. SBS broadcast the Euro 2008 in Austria and Switzerland.

SBS building in Melbourne Federation Square

Tagalog, Vietnamese, and Arabic language broadcasts were added to SBS''s WorldWatch television schedule in 2003. The Vietnamese service, taken from the government-controlled channel VTV4, was protested against by the Vietnamese community, many of whom found the bulletin''s portrayal of the communist Vietnamese flag and Ho Chi Minh offensive. The Vietnamese Community of Australia claimed that the program''s lack of reports on political arrests and religious oppression were also offensive, especially to those who had fled the country following the Vietnam War.

The backlash resulting from these events prompted SBS to begin showing disclaimers before all externally produced bulletins, distancing the broadcaster from each bulletin''s editorial content.

In May 2008, SBS unveiled a new-look logo, as well as a new backronymic slogan: Six Billion Stories and counting.

On 8 May 2012, SBS received $158m in government funding, of which $15m would be used yearly, to fund the formation of a new free-to-air channel devoted to the indigenous peoples of Australia. which would replace the existing National Indigenous Television on 12 December 2012, with 90% of its staff transferring to this new channel. On 12 December 2012, NITV was re-launched as an SBS-operated free-to-air channel, replacing SBS4.

Services Television

Regardless of state or territory, SBS television services always use the callsign ''SBS''. On 14 December 2006, SBS announced its intention to change to 720p as its high-definition transmission standard for SBS HD. SBS had previously down converted its scheduled SBS One high definition content to the 576p standard. On 5 June 2012, SBS upgraded its HD format from 720p to 1080i.

LCN Service Notes 3 30 32 33 34
SBS One Original analogue channel (simulcast until last ASO)
SBS HD 1080i simulcast of SBS One Sun-Thu or SBS Two Friday''s from 5Am
SBS Two Younger demographic digital only channel
SBS Three For Future use (Currently maps to SBS One)
NITV National Indigenous Television simulcast)

On 1 June 2006, the SBS managing director Shaun Brown announced the corporation''s desire to initiate in-show commercial breaks. He claimed that the move would raise $10 million in the first year, as he believes that SBS''s current strategy of showing ads between programs "is unpopular with viewers". "On average we lose more than half our audience during these breaks – this is 30 per cent more than other broadcasters", claimed Brown upon announcing the new move.

SBS''s commercial breaks remained at their existing statutory limit of five minutes per hour, as opposed to the fifteen minutes per hour permitted on Australia''s fully commercial stations. An individual break lasted between one and two minutes. A related change was the launch of a one-hour 6:30 pm edition of World News Australia, replacing the half-hour World News Australia and World Sport programs. In-show advertising commenced on 9 October 2006 during the 7.30 pm broadcast of MythBusters.

Former SBS television services are SBS Essential (LCN 31, sporting events, and other digital only projects, when available) and SBS World News Channel (LCN 32, foreign news service).

Subscription channels

In 1995, SBS launched a new division SBS Subscription TV. In October 1995, the first subscription channel to launch was World Movies; the channel focuses on independent international films. In 2010, SBS launched Studio (previously marketed at as STVDIO) the channel focuses on arts programming such as classical and popular music, literature, film, visual arts and dance with documentaries and performances

Radio Main article: SBS Radio

SBS Radio broadcasts in 74 languages in all Australian states, producing an estimated 13,500 hours of Australian programming for its two frequencies in Sydney and Melbourne as well as for its national network. Much like SBS TV, SBS radio receives funding from a mix of government grants, paid-for government information campaigns and commercial advertising. SBS Radio broadcast the Euro 2008 in Austria and Switzerland.

Following "extensive community consultation" in 2003, SBS introduced a range of new programs, including services in Malay, Somali and Amharic – in addition to the expansion of many existing programs.

In April 2013 SBS rolled out a major overhaul of its radio schedule. The last major review of the SBS Radio Schedule had taken place in 1994, and since then Australia''s demographics had changed significantly. With the new schedule SBS intends to better reflect Australia''s ethnic composition. With the addition of 6 new languages: Malayalam, Dinka, Hmong, Pashto, Swahili and Tigrinya, SBS has brought the total number of languages from 68 to 74.

SBS rolled out a trial of RDS (Radio Data Services) in the Melbourne and Sydney broadcast areas in November 2012. Radio listeners can identify the SBS Radio service by the "SBSRadio" identifier, and if their radio permits, by RDS scrolling text on their FM-capable RDS Radio.

NOW and NEXT data was progressively added to all Radio Services in 2012 and 2013. This now/next data is displayed on FM RDS Radio (Melbourne/Sydney) and DAB+ receptions areas for Radio''s that can display metadata.

NOW and NEXT Radio schedule is also displayed on free-to-air Terrestrial Digital Television (DTV) Program Guides, and on TiVo and TBox where applicable.

SBS rolled out the 14 Day rolling Radio Schedule over DTV Television in November 2012. A radio event (or program) can be viewed and booked/recorded to PVR or the listener reminded. The schedule adapts to daylight-savings changes as required.

Service Notes Analogue with digital simulcast Digital only

1 Different areas receive different programming, but they all for the most part follow the programming of a selected city''s SBS service.

SBS Radio 1 Original SBS Radio 1 broadcasts (usually on VHF band II)1
SBS Radio 2 Original SBS Radio 2 broadcasts (usually on MF)1
SBS Radio 3 Commenced April 2013. Radio 4 broadcasts the best of the BBC World Service and SBS Special events coverage including the FIFA 2014 World Cup
SBS Radio 4 Broadcasting BBC World Service news, live English Premier League commentary and special-events coverage.
SBS Chill SBS Chill provides a music break from the stress of work, the rush that is daily life.
SBS PopAsia Asian pop music in Mandarin, Cantonese, Japanese, Korean and more.
SBS PopAraby Arabic pop music.
SBS PopDesi Bollywood, Bhangra and Desi pop music.
Other On demand See also: SBS on Demand

SBS on Demand is a video on demand and Catch up TV service run by the SBS.


SBS has been providing multi-lingual services since 1975. The SBS In-language units in both Sydney and Melbourne, provide a range of language services for medium to large organisations, private and government businesses including accredited translations, typesetting, voice-overs/re-narration, subtitling and video services in over 68 languages.

SBS independent Main article: SBS independent

SBS independent (SBSi) is the primary production unit of SBS programming.

Youth orchestra Main article: SBS Radio and Television Youth Orchestra

SBS Youth Orchestra is an Australian premier youth orchestra.

Corporation BoardChairman
  • Joseph Skrzynski (2009–present)
managing director
  • R.E. Fowell (1978–1985)
  • Ron Brown (1985–1987)
  • Brian Johns (1987–1992)
  • Malcolm Long (1993–1997)
  • Nigel Milan (1997–2005)
  • Shaun Brown (2005–2011)
  • Michael Ebeid (2011–present)

Tags:2014 World Cup, ABC, Adelaide, Arabic, Athens, Australia, Australian, Austria, BBC, Bollywood, Brisbane, Canberra, Chinese, Community, Data, Dynasty, Euro, FIFA, Gold, Japanese, Media, Melbourne, Milan, NITV, Nations, Newcastle, Olympics, Premier League, Prime Minister, Radio, South Wales, Special Broadcasting Service, Sport, Sun, Switzerland, Sydney, UHF, United Nations, VHF, Vietnam, Vietnam War, Wales, Wikipedia, World Cup

Special Broadcasting Service Media

Special Broadcasting Service Terms

    Special Broadcasting Service Articles

    Special Broadcasting Service Your Feedback